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Creating Content & Building Connections: Ensure your Brand Image Internally and Externally

October 26, 2020 @ 10:00 am - October 27, 2020 @ 4:00 pm

Why join the workshop?

This interactive virtual workshop will provide participants with a crash course on PR and equip them with the necessary tools to build connections with the press and develop content for different platforms.

Objectives:

This highly interactive workshop will enable participants to:

  • Pitch stories to journalists

  • Develop content for media (print and online)

  • Write effective press releases

  • Build connections in the media and maintain these relationships

Outline:

More specifically, this workshop will cover the following topics:

  • Understanding the relationship between the media and PR

  • What journalists want

  • How to get your press releases published

  • Unleashing your creativity and applying it to PR work

  • The art of pitching to editors

  • The art of writing press releases

  • Do’s and don’ts in dealing with media

Methodology:

  • The program will be live/synchronous. The resource person will be speaking real-time (not recorded) to the participants discussing topics, facilitating activities for engagement and answering questions for clarity. Each session will have breaks every 45 minutes to 1 hour. 
  • The program will also have an output as proof of learning. 
  • Class size will be limited to a maximum of 20 participants so concerns of each participant can easily be addressed.

Who should attend:

The course is appropriate for publicists and PR practitioners, whether freelance or working inside corporate. Marketing executives and owners could also benefit from this program.

Program Schedule:

Day 1

10:00am – 12:00nn

2:00pm – 4:00pm

Day 2

10:00am – 12:00nn

2:00pm – 4:00pm

Introductory Rate:

Php 4,480 (Php 4,000 plus 12% VAT)

Details

Start:
October 26, 2020 @ 10:00 am
End:
October 27, 2020 @ 4:00 pm
Event Categories:
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Organizer

Pam Pastor
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INQUIRER ACADEMY

2nd floor, Inquirer Academy Building
cor. Ponte St., 4168 Chino Roces Ave, Makati, 1204 Metro Manila
+63 945 215 8935 / (02) 8834-1557 / 8771-2715

GET UPDATES

Be one of the first to learn about our upcoming courses. Subscribe now!

INQUIRER ACADEMY

2nd floor, Inquirer Academy Building
cor. Ponte St., 4168 Chino Roces Ave, Makati, 1204 Metro Manila
+63 945 215 8935 / (02) 8834-1557 / 8771-2715