Loading Events

« All Events

Dealing with Crisis in the New Normal: Best Practices on How to Prepare, Handle and Recover from a Social Media Crisis

November 4, 2020 @ 9:00 am - November 5, 2020 @ 4:00 pm

Why join the workshop?

What would be an organization’s worst nightmare? A good candidate for this dubious honour  might be to see your reputation, carefully built over many years, destroyed in just one day because of an inadvertent accident or incident resulting in major customer dissatisfaction – or worse, like physical injury or damage to property.

Here, it is not just the situation itself that is the problem, but also how the public will perceive it and your business during and after the crisis. Many organizations believe that with less or no talk at all, less mistakes could be committed, but does this still hold true in today’s hyper-connected and share-happy world?

The ability to respond to traditional and social media in times of crisis is an invaluable skill that every organization must always have at the ready, and this workshop will give participants an appreciation and understanding of the importance of communication among important players of the organization, as well as to the public, in times of crisis.

Objectives:

Benefits to participants of this workshop, and their organizations:

    • Learn how to protect your company/brand reputation, integrity and credibility

    • Practice how to effectively communicate and respond to media during crises

    • Gather best practices on how to prepare, handle, and recover from a crisis

Outline:

The highly-interactive workshop will follow a specific flight plan:

  • How to prepare for a crisis

  • Changes in how we manage a crisis due to social media in the new normal

  • Case studies

  • Crisis workshop / drafting of strategy and official statement

  • Simulation workshop

  • Critique and feedback

  • Q&A

Methodology:

  • The program will be live/synchronous. The resource person will be speaking real-time (not recorded) to the participants discussing topics, facilitating activities for engagement and answering questions for clarity. Each session will have breaks every 45 minutes to 1 hour. 
  • The program will also have an output as proof of learning. 
  • Class size will be limited to a maximum of 20 participants so concerns of each participant can easily be addressed.

Who should attend:

This hands-on workshop is ideal for entrepreneurs, PR practitioners, corporate and public affairs practitioners, as well as marketing and communications professionals. Representatives of politicians and celebrities, and people assigned to represent an organisation or advocacy, will also find this workshop highly beneficial.

Program Schedule:

Day 1

9:00am – 11:00nn

2:00pm – 4:00pm

Day 2

9:00am – 11:00nn

2:00pm – 4:00pm

Introductory Rate:

Php 6,720 (Php 6,000 plus 12% VAT)

Details

Start:
November 4, 2020 @ 9:00 am
End:
November 5, 2020 @ 4:00 pm
Event Categories:
,

Organizer

Connie Kalagayan
GET UPDATES

Be one of the first to learn about our upcoming courses. Subscribe now!

INQUIRER ACADEMY

2nd floor, Inquirer Academy Building
cor. Ponte St., 4168 Chino Roces Ave, Makati, 1204 Metro Manila
+63 945 215 8935 / (02) 8834-1557 / 8771-2715

GET UPDATES

Be one of the first to learn about our upcoming courses. Subscribe now!

INQUIRER ACADEMY

2nd floor, Inquirer Academy Building
cor. Ponte St., 4168 Chino Roces Ave, Makati, 1204 Metro Manila
+63 945 215 8935 / (02) 8834-1557 / 8771-2715