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The Online Customer Journey: Ensure Your Target Market Finds You

November 4, 2020 @ 10:00 am

Why join the workshop?

Businesses, large and small, brand new and established, continuously strive for a deeper understanding of how consumers are influenced by a variety of marketing efforts. In today’s digital age plus our current state of being in a worldwide pandemic, it’s not enough to just have a Facebook page, you have to consider SEO, other Social Media Platforms, Search Engines, Reviews and understanding what is relevant and what’s ancient.

Objectives:

  • At the end of this highly-interactive workshop, participants will be able to:

    • How to market effectively to prospective customers at every stage and understanding those stages.

    • Developing content that engages with customers.

    • Understand how customers search online and how to stay in front of them.

    • Creating a positive user experience for every customer who interacts with your brand.

Outline:

More specifically, this hands-on workshop will cover the following topics:

  • Discover: How can customers find you (social media platforms, website, etc)

  • Connect: Once customers find you online, what is their first impression? How are you connecting?

  • Engage: Bringing a personal voice to your business and establishing relationships that turn into revenue opportunities and repeat customers.

Methodology:

  • The program will be live/synchronous. The resource person will be speaking real-time (not recorded) to the participants discussing topics, facilitating activities for engagement and answering questions for clarity. Each session will have breaks every 45 minutes to 1 hour. 
  • The program will also have an output as proof of learning. 
  • Class size will be limited to a maximum of 20 participants so concerns of each participant can easily be addressed.

Who should attend:

  • Sales/ Marketing practitioners of corporations, non-profits, etc

  • Small and medium-sized business owners

  • Professionals (e.g. doctors, dentists, lawyers, etc) who are marketing their services

Program Schedule:

Day 1

10:00am – 12:00nn

Day 2

10:00am – 12:00nn

Introductory Rate:

Php 2,240 (Php 2,000 plus 12% VAT)

Details

Date:
November 4, 2020
Time:
10:00 am
Event Category:

Organizer

Almie Borromeo
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INQUIRER ACADEMY

2nd floor, Inquirer Academy Building
cor. Ponte St., 4168 Chino Roces Ave, Makati, 1204 Metro Manila
+63 945 215 8935 / (02) 8834-1557 / 8771-2715

GET UPDATES

Be one of the first to learn about our upcoming courses. Subscribe now!

INQUIRER ACADEMY

2nd floor, Inquirer Academy Building
cor. Ponte St., 4168 Chino Roces Ave, Makati, 1204 Metro Manila
+63 945 215 8935 / (02) 8834-1557 / 8771-2715